Visible Technologies Visible Technologies

News

Press Release

10.7.08

Visible Technologies and M80 Continue to Expand Strategic Social Media Partnership

WORD! Solutions Deliver Social Media Insight to Drive Word-of-Mouth and Viral Marketing Campaigns for Fortune 500 Clients

 

SEATTLE, WA – Visible Technologies, a leading provider of social media analysis and engagement solutions, and M80, the social media marketing and online publicity agency, today announced they have expanded their strategic partnership developed over the past year to offer clients a wide array of online marketing solutions.

 

Together, under the WORD! brand, Visible Technologies and M80 have launched a suite of service offerings that provide clients with strategic direction and tactical implementation for online word of mouth and conversation marketing initiatives. The new WORD! offerings combine Visible Technologies' TruCast social media analysis and engagement platform with M80's seasoned social media marketing experts, delivering extensive insight and activation through online discussions, and driving measurable marketing results for clients.

 

Over the past year, the two companies have partnered extensively to deliver social media expertise and drive successful conversational marketing campaigns for more than 35 Fortune 500 clients.

 

The partnership expansion enables Visible Technologies and M80 to examine content from more than 100 million blogs, forums, message boards, and media-sharing sites to:

 

  • Identify relevant conversations occurring about client brands.
  • Uncover conversation trends and news drivers as well as determine conversation sentiment.
  • Evaluate the most relevant authors, sites and subjects within online discussions to prioritize and target online influencers.
  • Facilitate the engagement process, activate conversation marketing and track real-time user generated responses.
  • Deploy marketing assets for consumer consumption and participation about brands.
  • Provide strategy recommendations for relationship-building, increase overall awareness and meet specific marketing goals.

 

Quotes

 

"With the increasing shift of marketing dollars towards online spend, companies are searching for the most effective ways to engage with the right audience at the right time," said Todd Steinman, COO of M80. "Our partnership with Visible Technologies and the joint WORD! offerings bring together the best of our services to address the increasing needs of clients who want to successfully utilize the social media channel."

 

"We're looking forward to furthering our relationship with one of the leading pioneers of word of mouth and social media marketing," said Blake Cahill, senior vice president of marketing, Visible Technologies. "Together Visible Technologies and M80 allow brands to build even stronger relationships with their target audiences and drive measurable marketing results."

 

M80 joins Visible Technologies' growing list of recently announced partnerships, which also includes the Wunderman Network, Burson-Marsteller and Beyond Interaction, and demonstrates clear momentum for the need for social media expertise, as brands look beyond traditional media to listen and interact with their customers.

 

Founded in 2003, Visible Technologies empowers companies to track, analyze and participate in social media to drive their business forward. Its innovative TruCast platform is the industry's first comprehensive solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with its powerful TruView search engine solution.

 

Supporting Resources

 

 

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

 

About M80

M80 creates social media marketing and online publicity campaigns for top entertainment properties and consumer brands. Service offerings include online word of mouth, conversation marketing, influencer outreach, grassroots community empowerment, viral programs, video syndication, online publicity and promotions. M80 has pioneered inventive online marketing techniques providing clients with powerful solutions that deliver quantifiable ROI.

 

M80 has been a recognized leader in online marketing since 1998 and was acquired by WPP's Group M in 2006. http://m80im.com/

 

For more information, press only:

 

For Visible Technologies
Blake Cahill
206.838.1178
blake@visibletechnologies.com

 

For M80
Todd Steinman
323.644.7800
todd@m80im.com

 

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

 

[ Back to Press Releases ]